SICKKIDS, Full Page Ad in The Globe and Mail – Concept and Design
This ad in The Globe and Mail newspaper showcases and communicates the latest members of the Boards of SickKids from both The Hospital for Sick Children and SickKids Foundation. Some new Board members have joined and others are retiring.
It was important to differentiate which members are from The Hospital for Sick Children and SickKids Foundation. This was differentiated by the colour, headers and copy. Prominence was given to the portraits by making them stand out against a subtle grey background. The header and footer of the ad ground and visually unify the ad and also incorporate the new brand elements.
