BMW, Double-Gate Fold Brochure – Design
Every year, BMW holds an internal rewards program called The Ultimate Performance League, which recognizes and rewards their top sales people. This particular program consisted of a one-week trip to Dubrovik and Lake Como. I designed the itinerary for the program and a contact card for the participants to put on their fridge to let their family know how to reach them while they are away. The itinerary is a double-gate fold brochure to reveal information via steps as the reader opens up the brochure, which creates intrigue and excitement. Large pictures were featured to create visual interest and to set the mood. The BMW Brand Guidelines were adhered to.
